Hey, so, last week was all about fashion. I managed to get myself pretty damn worn out with all of the model/goodie bag/free stuff action.
Sans the satire, it is actually a seriously draining few days; more than a few shows run late - predominately those in the evening - ensuring that the 'day' is never shorter than a good dozen hours. When you're lone wolfing it, such as I was, it can also be a bit of a spiritual journey: admiring pretty fashun ppl then retiring to the same lounger next to a power point in the foyer in between each show to retreat online. Cringe-worthy analogies regarding introspection and consumerism aside, here's my belated recap of Day Two.
Wednesday began with caffeine, champagne and the crooning of Watercolours (aka Chelsea Jade). This was the launch of Huffer's 'aim'. The press release I received post-event stated, "Effortlessly beautiful, aim is a wearable collection for women that speaks of confidence and quality, taking presentation to higher levels of sophistication." In all honesty, however, I didn't get that from the 'show', because there wasn't really a show. The 'installation' promised consisted of a kind of cool floating filing thingy of about twenty or so images from the campaign; there were a few blown-up images on the other side of the wall; there were glossy A3 versions of the promo images to take home as posters. But there were no models, nor tangible clothing present. Huffer Basement was pretty crowded, so I unfortunately did not manage to get very up-close-and-personal with any of the imagery, either.
However, there was muesli, and that was pretty nice. There were bagels, too, but they had bacon on them, and I'm a vegetarian (come at me, comments section). All in all, it was an interesting experiential event, but lacked any real sense of 'fashion show'. Maybe that was the whole point.
The Contemporary Salon Show partnered with Lucy McIntosh and Pardon My French. Lucy McIntosh was all cool coats and vests; a lot of white, a lot of black, a touch of pink, and a flower camo. Oh, and a really nice leather jacket. Pardon My French took their name as inspiration, churning the majority of the models out with berets, thick eye make-up, and some feminine-bent androgyny.
[First two images Lucy McIntosh; Second two images Pardon My French]
I had a little chuckle to myself (I actually didn't, so it's a failing literary device) about heading along to the Marriages show. This figurative chuckle stemmed from the fact that I, like many other New Zealand-born children, come from a 'broken home': i.e. my parents are divorced. After some super-fashion-irrelevant fact searching, I found out that 2013 held the record for the lowest rate of divorce (9.4% of the population) since 1980. Maybe 2014 really is the best year to be selling the 'settle-down' dream; but that's also kind of irrelevant, given the Weddings Show is a mainstay. The show must go on.
Hera Bridal employed little kids as models, which was 100% the cutest thing ever, and put all the considerations of divorce rates to the side. Crane Brothers took the cake, in my book. Potentially because I'm all over that #menswear vibe, or potentially because I totally don't really care about the variations of white and lace that can be imagined up for sake of one day's wear, it was the tailoring and fabric choices of Crane that had me hyperventilating. All of this was perhaps emphasised by the disappointing display from Barkers, who for some reason or another neglected the armpit fit of their suiting, lending to a weird bunching in the back of each blazer of theirs that walked down the runway. I understand displaying your off-the-rack offerings true to purchase, but when they fit like that, perhaps it's time to reconsider those off-the-rack offerings.
PIA brought the socks-and-sandals game, foreshadowing a resort-style inspo. The majority of garments were loose fitting - a recurring theme in womenswear throughout NZFW. A lot of pastels, and a few skater dresses. Leather backpacks and handbags made an appearance, each embossed with the PIA letter-logo - so yeah, we can expect bags soon. This is the strongest line-up I've ever seen from PIA, but I couldn't quite shake flashbacks to Huffer a few years ago.
Juliette Hogan brought the cool. Against the backdrop of band Sunken Sea's moody melodics and croons, pretty girls navigated the runway in all-white New Balances, exuding the mood 'Take It or Leave It" - the name of the collection. Inspired by her time in New York, Hogan showcased tomboyish fits with sass. Almost definitely the NZFW collection I'd feel most comfortable and stoked to wear.
Zambesi brought the black - and the blue - and the green. And the tailoring. TKO; love.