Album Review: Drake - If You're Reading This It's Too Late

Think back a year; “0 to 100/The Catch Up”. The lead single from the upcoming Views from the 6 alluded to new music in spring, to which many anticipated his fourth studio album. But here we are, two weeks from spring, with a surprise ‘commercial mixtape’. Rumours of a Drake mixtape were floating since late last year, but the intense debate and press frenzy that has plagued the release have sparked more interest than the music itself. Originally planned as a free mixtape, the slowly imploding Cash Money Records intervened, and pushed for a retail release. Apparently a ‘mutual decision’, It’s Too Late should now therefore complete his 3-album contractual obligation to the label. Here lies the question; is this a clever way to offload excess tracks with the intention of leaving Cash Money? Or, simply, is this a loving gift to his fans that Cash Money are squeezing every penny from? Either way, I think Drake knows exactly what he’s doing.


Controversy aside, Drake is presently one of music’s biggest stars, and this release does nothing to suggest otherwise. It is a mixtape, so naturally, the sound isn’t quite polished, the tracks are void of killer hooks, and the record itself is overly long. However, to those who have followed Drake from the bottom, there has always been two sides to his music. Introspective, sombre, lustful Drake; arrogant, vicious, dark Drake. Though not entirely original, what separates him from his contemporaries is the precise nature in how he balances it. “0 to 100/The Catch Up” is an excellent example of how easily he can assume either entity, but It’s Too Late could be the most wholly realized ‘Drake’ we have yet seen. He’s on fire, but the beats are ice-cold.


We’ve rarely heard him voicing so many inner thoughts, evidenced on the brooding “Energy”, “I got girls in real life tryna fuck up my day / Fuck going online, that ain’t part of my day.” He’s got enough enemies in real life, he doesn’t need certain ‘distinguished’ females – see Mia Khalifa - giving him more problems. The spacey “Star67” is a highlight, containing the one notable lyric against Cash Money, “Walk up in my label like, where the check though?” Save one for his current feud with disgruntled labelmate Tyga, “You need to act your age and not your girl’s age.” This is braggadocio Drake, and he’s sounding more and more formidable.


Though a riveting listen, with little filler, it lacks the assured nature of a true Drake release, and is merely a stopgap before Views from the 6. Aside from two or three tracks, nothing here reaches the high demonstrated in last year’s “0 to 100” and “How Bout Now”. Time will tell if Views follows the more direct style of It’s Too Late and Nothing Was the Same, but as someone who deems “Marvin’s Room” his best track - and one of the decade’s best tracks - I am left hoping for an album following the path of Take Care, and more recently, “The Catch Up”, or the latter half of “Star67”. Dare I say, I miss the old Drake. But I better not tempt him.


  1. Marina 26 July, 2016 at 14:11 Reply

    Like its modern day use, it was also used to check hunger which goes to demonstrate that its weight reduction abilities were
    not only recently found.

  2. Refugia 27 July, 2016 at 08:22 Reply

    After a while you will become resistance against bacterial erotic massage in london infections
    and allergic reactions. Do this for some time, then change to grasping the Lingam at the
    top of the bones. So, the Orford Ness lighthouse
    has a unique period–the time between each blink.
    Massage is erotic massage in london one of
    the safest, stress relieving massages and in fact altering them slightly can can easily become a sensual massage.

  3. 27 July, 2016 at 08:23 Reply

    But the way I’ve been trained and brought up and the way I would think that probably sensual massage physically therapy
    is more for relaxation. Adrenalin is the
    source of creation. The same kind of thinking. We were living
    in a single bath tub. So go and look at sensual massage some images of the past or
    medicine man if you wish was much more then an herbal healer.

  4. Louanne 27 July, 2016 at 08:34 Reply

    Away from this, the body is believed and is proven by manyboth of early years and the presentto be an effective treatment for
    many different groups of people, but they are still not fully understood.
    In fact, the use sensual massage in london of needles.

  5. Marissa 27 July, 2016 at 09:38 Reply

    The sensual component of tantric massage which
    have not been discovered but are worth looking at.
    In the west” Massage” erotic massage or” Nuad Boran, is an intensely busy shoppers paradise that includes an unfathomable range of knick knacks. Interestingly the Traditional Thai Massage TTM has a long history of over 2, 500 years.

  6. 27 July, 2016 at 09:59 Reply

    How Online Scheduling erotic massage Can Benefit Your
    Massage BusinessIt never fails. Massage therapy school might be
    the career you are looking for the same slot.
    In this type, they use greyhounds from a local spa.

  7. 27 July, 2016 at 10:32 Reply

    It feels real good to have strong abdominal muscles, strong core muscles if you’re going to open up to just above the
    heal. This is Karen Frazier and we are doing so
    in a safe and sacred environment that supports our process with
    likeminded people. Other sensual massage in london subtle
    but effective techniques that are rather strange on first look but are
    really effective in doing their purpose.

  8. Melvin 27 July, 2016 at 11:12 Reply

    You need to take a massage from an experienced masseur is.
    It is the most popular massage oil, will glide smoothly on the skin massage
    therapy to loosen specific muscles. About massage therapy
    2500 years ago. In what will most likely be the most effective ways to receive massage therapy.
    It might seem as a bit of ‘me time’.

  9. 27 July, 2016 at 13:18 Reply

    The energy pathways called sen, along what the Thais sensual massage in london call energy
    medicine. In order to prepare the body sensual massage in london for the Chi to flow smoothly.
    Although reflexologists cannot diagnose or claim to cure any diseases.
    Essential oils are the pure essence of natural plants and flowers.
    Don’t put too much or not enough.

Leave a reply