Coffee. Even the word itself radiates its perfection at waking me the fuck up. When looking for an ideal quick-stop coffee house in Britomart that balances quality and style with impeccable ease, look no further than Britomart’s newest caffeine haven. At the foot of the Seafarers building, and standing as entryway to Ostro, Supreme Seafarers is by far and away one of the better stores to go for your morning brew. This little addition to Tyler Street provides a humble whitened façade to compliment the lane, serving up coffee at the standard of outstandingly delicious.
For me, quality coffee is essential. I’m drinking 4 cups a day often enough and finding a decent coffee house has been a bit of a mission. In Supreme Seafarers, I’ve found one where friendly staff, consistently provide an excellent brew to start my day. The practice of making a great coffee is an intricate art that takes months of practice. I won’t bore with the details, but maintaining a consistent grind following solid bean quality, matched with the skill of a trained barista to produce a beautiful end product in an espresso shot is something to admire (having to do this myself, I understand the struggles of a barista). But in saying this, no coffee brand had ever really satisfied the small – and still growing – part of me that is a coffee snob. Until now. Coffee Supreme, thank you for saving my life.
The Brand Coffee Supreme - based out of Wellington - is the focal company that overarches Seafarers, along with many Supreme Coffee shops and supplied cafes. With Good One in Ponsonby, Seafarers in Britomart, 3 Wellington locations and spots in Christchurch and Melbourne, along with a number of supplied cafes to boot, Supreme is already well established as one of the higher quality companies in the espresso industry. This is based on its quality in production, and heavy emphasis placed on their outstanding brand image. I myself have been drawn into obsession over this brand image and I have been charmed into such by its neat presentation in all aspects.
Photo Cred // Heart of the City
The stone brick façade of this small coffee house is complimented by the light brown wash of wooden furniture that whispers, “I have been hand made,” as you take a seat at the brass-top leaners waiting for your coffee. The quaint spot names itself a brew bar, reflecting its drive in delivering only the best in quality coffee. Opening its polished stone floors to us working hours from Monday through Sunday, you can trust all of their talented baristas to churn out a perfect brew any hour of the day [within opening hours, of course]. A white tile splash-back plays canvas to the light beech countertop upon which the baristas work their magic, and as pictured above, the elegant espresso machine is positioned as the centerpiece. Opposite, tidy beech shelving display an arrangement of home brewing equipment and accessories (watch this space) and the entire store plays haven to the young cache of professionals based in Britomart, continuing to attract students and, of course, coffee addicts like myself.
Photo cred // Sprudge
Considering the professionalism and absolute obsession that this store exudes (as seen in their slogan “we eat coffee for breakfast”) the company Coffee Supreme demonstrates a superlative contrast to many other brands that focus less on bean origin, blend, grind and image than Supreme so consciously does. Since its foundation a good 21 years ago, Supreme has outstripped its competitors and really dominated the young sector of the already saturated market. Competing against the likes of AllPress and Kokako, Supremes’ brand image sets itself apart from companies less brand aware. Its simple logo can be seen playing statement piece on all mugs and takeaway cups, with a courageous red often setting itself as a backdrop or logo colour that somehow encompasses the brand image and speaks to a younger audience, as we associate the image with some of the best brews in the city.
Image Cred // Coffee Supreme
To be fair, my completely biased opinion on this is swayed by the fact that I’m f#$&ing addicted to their coffee, brand, and store. I own a Chemex (bought from Seafarers), a hand mill (bean grinder, bought from Seafarers) and all my filter papers and beans are bought from Seafarers, making me a bit of a regular face to the staff (hence the bias). But justifiably, Seafarers deserves the applause many are giving in respect to its quality, comfort and class. Its contemporary approach to delivering one of the world’s most consumed beverages stands in tall order above other brands and in my opinion, Seafarers epitomizes everything a coffee store should look to encompass. From the design, architecture and style, to bean quality, brewing technique and staff, the complete product is finely tuned to synergize in delivering only (in my opinion) the best cuppa North of the Bombay Hills.
Check out the brand at www.coffeesupreme.com or check them out on Facebook, Instagram or twitter. Give em’ a nudge, poke, heart or whatever you want to before you make your way down to 52 Tyler Street to check out what I hope is not an oversold commodity in our everyday lives. Coffee.