FIVE REASONS: Brooke Candy

I don’t know if I’ve made this evident yet, but I love the Internet. I spend so much time on it, it’s almost my mistress. If any of you have bothered to read my little bio at the bottom of my articles, I’m not kidding about the Wi-Fi tattoo. I have literally permanently scarred my body as a means of expressing my love for the World Wide Web. Anyway, before this takes a deeply narcissistic turn, I’ll get to the main reason that I love the Internet: I believe that it provides the furthest-reaching platform to define yourself as a person and forge your personal brand – your life even.


The Internet redefines being a “self-made” person. I don’t understand why we still have bullshit talent shows like American Idol and The X Factor when the Internet provides a platform for any self-starter who wants to make it in the world. Shit, Justin Bieber was discovered based on YouTube videos he uploaded himself and he’s arguably become one of the most famous people in the world right now.


Someone who has used the Internet to spread her work and make a name for herself is Brooke Candy, a stripper-turned-rapper whose father is the CFO of Hustler. Whether or not you dig her personal style/music/business choices, she has been undeniably successful in her endeavours; a success I don’t think she could have reached without the Internet. The Internet opens up room for stars like Candy to find a solid fanbase and execute their own creative visions. Basically, the Internet creates pop stars for a smaller market, queens of the underground. Here’s a list of the Top 5 reasons I love Brooke Candy’s style:



I’m willing to say that a lot of people out there probably still run with the traditional ideal that a woman’s hair should be long and luscious. I’ve heard more people than I’d like referring to short hair on girls as a “dyke cut”. Along with your face, your hair is one of your most prominent features and it isn’t exactly easy to hide it unless you try and constantly wear hats (in which case people are going to think you have issues anyway). Since hair is such a point of judgment, I appreciate anyone who doesn’t give a fuck about what’s trendy or normal and just wears their hair how they want it. Whether that be multicoloured cornrows down to your calves, long and dark, completely cropped and platinum blonde or a weave with beachy locks. Brooke Candy does it all, and I really don’t think she’d care what you thought about it… which just makes me love it more.



Screen Shot 2014-07-30 at 1.24.04 pm Screen Shot 2014-07-30 at 1.25.14 pm Screen Shot 2014-07-30 at 1.26.43 pm Screen Shot 2014-07-30 at 1.28.14 pm

 All images sourced from Brooke Candy's instagram.




Apparently it’s Brooke Candy’s interest in these concepts that have produced the metallic bodysuits seen in the video for Grimes’ “Genesis” and Candy’s own “Das Me”. Candy doesn’t need to be a superhero to dress like one, in short. I don’t know how comfortable one of these suits would be, especially with the custom platform sneakers Candy rocks, but I still know I want one. I want to treat Rodeo Drive like my personal playground, rather than hiding in the Starbucks carpark there because I need to jack their free Wi-Fi and can’t afford anything on the whole street… not that I did this last time I was in LA or anything. I want to be the godlike warrior princess Candy portrays herself as.





Images sourced from here and here.



I’m not surprised that with her unique style Brooke Candy caught the attention of Nicola Formichetti, artistic director for Diesel. Formichetti used to regularly collaborate with boundary-pusher Lady Gaga, and now it seems he’s chosen Candy as the pop star he wants to take under his wing. He cast her as the face of the Diesel accessories range last October and provided the wardrobe for Candy’s latest video, “Opulence”. I love the fact that Candy stands for mixing low art and high art, designer duds mixed with secondhand goods and clothing her friends (like designer friend Seth Pratt) made for her. Candy is so distinctly unique, yet is pushing her way into mainline pop culture, an underground girl working her way into the success that’s given to the mainstream. With another Diesel campaign in the works, and a 2014 tour Formichetti dressed her for, there’s something about her that entices pop culture, with Vogue even running an article on her, calling her “fashion’s next pop muse”.




Diesel FW14 Collection Presentation Show

Images sourced from here and here.


(2) INK

Tattoos are a totally subjective thing, and it’s fine with me if you hate them, but if that’s you then you might wanna skip my fourth reason. I love Candy, not for the specific pieces she wears or the hairstyles she chooses, but because she looks the way she wants. Even if you hate the fashion choices she makes, surely you can respect someone for giving zero fucks about whether the public is going to talk shit about her style. I think that’s what everyone wants, deep down, when it comes to fashion. We want to be able to look however we want with no judgment, and Candy makes this dream a reality. Although her outfits are wacky at the best of times, she can always take them off and wear a goddamn sweatsuit if she wanted to look “normal”. Clothing and accessories lack permanence, but tattoos do not. Candy’s tattoos are my fourth reason that I love her, because they are the most confident form of expressing yourself. You’re saying you’re so sure of the decision you’re making that you’re willing to have it proudly (and permanently) displayed on you. Whether she regrets her tattoos or not in the future isn’t an argument I’m delving into, because Candy lives in the moment, and all of these tattoos represent different moments. So even if I dislike a particular tattoo she has, I love the fact she was ballsy enough to get it and incorporate her ink into her overall personal aesthetic.


Screen Shot 2014-07-30 at 2.43.57 pm Screen Shot 2014-07-30 at 2.45.52 pm Screen Shot 2014-07-30 at 2.47.13 pm

All images sourced from Brooke Candy's instagram.



Candy isn’t afraid to bare all, as I’m sure you can gauge from watching her music videos or looking at photographs of different outfits. I’ve seen her twerking in a spa in a thong, naked spray-painted gold whipping her braids and working a pole in a military-inspired barely-there one piece in the video for “Dumb”. Candy’s image is highly sexualized, but never because this is what she’s trying to sell. In “Das Me” she spouts the lines, “It’s time to take the word back / Slut is now a compliment” and “Candy is my name but there’s nothing sweet about me”. She believes she has agency over her body, and that all women should. She says that her love of wild dance moves and brazen nudity is her choice, done for herself and to empower other women, but the same doesn’t hold for all pop stars. “I don’t want to say any names, but there’s a difference between being knowledgeable about what you’re doing, and doing it because someone is behind you, telling you to do it. You don’t have to be the most genius fucking person in the world to tell when a woman taking her clothes off is authentic, and when it’s sad.”



Screen Shot 2014-07-30 at 2.49.38 pm Screen Shot 2014-07-30 at 2.50.02 pm Screen Shot 2014-07-30 at 2.50.33 pm

All images sourced from Brooke Candy's instagram.


I’m under no illusions that everyone will understand my love for Brooke Candy or appreciate her style, but much like Candy herself I don’t care. Even if the crazy looks aren’t for you, I hope that something about her has captured your attention the way it’s captured my heart. I’ll leave you with the video for my favourite Brooke Candy song, “Everybody Does”. Comment below if there’s a style icon you think deserves five reasons from yours truly.


Jayden wrote this while thinking about pink cadillacs and whose muse she could be.
Header image sourced from here.





1 comment

Leave a reply