Badcrop’s unrelenting sound encompasses the thoughts and opinions of a generation disillusioned and disenchanted with the system they are bound to inherit. With a wealth of knowledge and the tools to articulate it; these two unassuming barefoot boys eloquently convey a big “FUCK YOU” on behalf of the neglected and broken children - guilty only of being born into a society that values pennies over people
Honing their craft since 2010 these Auckland natives have refused to compromise their unique New Zealand sound.
Underlined by an unwavering belief in themselves as artists and lyricists, Shelford and Oliver embrace the distinctive New Zealand tang they were blessed with, perfectly encapsulating the essence of what Hip-Hop represents while staying deeply rooted to the land of the Kowhai, Kiwi and Kakapo.
This – as I’m sure it is for all rap groups outside of the U.S. - presents a massive hurdle for gaining international exposure in the industry. Although it isn’t an impossible task (David Dallas, Hilltop Hoods), going against the grain solidifies the integrity of what they’re saying and makes it all the more important for you to check them out.
When I first heard these dudes I couldn’t help but draw certain similarities to Blackstar’s Mos Def and Talib Kweli.” Their content – while it is in essence Hip-Hop music – at times carries a certain weight to it that resonates with the soul, offering a sociological perspective that wouldn’t seem out of place in a spoken-word sermon. This may stem from the fact Oliver, born Ethan King, is the younger brother of Third3ye alum Angelo King; the quick-witted poetic MC who probably sleeps on a bed of amethyst rocks suspended above a Tibetan temple somewhere in Pukekohe.
You can tell as soon as you hit play that Hip-Hop is more than just music to these boys - it’s art. A sentiment made explicitly clear on ‘Fuckin’ Hip-Hop’ – the final track off ‘The Harvest’ which bears a striking resemblance to Common’s classic joint ‘I Used To Love H.E.R.’ Disguised as a heartbreaking account of a withering, love/hate relationship; the two emcees explore the dark – often celebrated – side of Hip-Hop and the effect it has had on shading the positive aspects that exist within her as well.
With four EP’s to their name; Badcrop are set to release ‘So & Sow’ – the fifth instalment of their anthology in the not-too-distant future. Conscious of the audience they’re bound to attract, Badcrop’s entire catalogue is available (here) at a ‘name your price’ start. But if you do have a spare dollar in your pocket, hook the bros up. Chasing the arts is a poor man’s journey and the rewards you reap are often few and far between.
“Neglected seeds rising up to the top.” - BADCROP