Kendrick Lamars new single ‘i’, also known as ‘I Love Myself’, dropped recently and I’ve been sitting back making my mind up; is this what I wanted to hear from his upcoming album? The answer is yes. It most certainly is.
‘i’ has been met with mixed reviews since its release on September 23rd and it would appear that some people just do not get what King Kendrick is trying to say. The biggest criticism was of the catchy hook-line “I love myself” as critics claim that Lamar has become obnoxious. Obviously these critics only listened to the first 15 seconds of the song before turning it off, deciding they didn’t like it and then proceeding to put on some grunge music or some other short-lived fad from the 90’s.
This single is not Kendrick telling everyone how great he is (Kanye does that enough for every other rapper in the industry), the message he is sending is that everyone should learn to love themselves more. Growing up in Compton, L.A. Kendrick was surrounded by people that had little or no love for themselves, he has seen what that does to people; He’s just being a good guy. Kendrick touched on this subject in ‘Good Kid, m.A.A.d. City’ on the track ‘Real’ when he states “You love your hood, might even love it to death
But what love got to do with it when you don't love yourself?” This is a message Kendrick has always wanted to convey; maybe it will be the theme of his next album.
Not only are the lyrics provocative in all the right ways, it’s also a catchy, upbeat tune that you can blare on your busted car speakers on a nice day. Sampling an old-school funk classic, ‘Who’s That Lady’ by the Isley Brothers, ‘i’ is different Kendrick past singles and that’s exactly what he has to achieve on this mysterious 3rd album so as not to fall into the same trap NAS did after ‘Illmatic’ and release a mediocre follow-up to an unquestionably legendary album.
If you still don’t get it, check out his freshly dropped lyric video above.