Pirelli goes good guy with a feminist Calendar for 2016

Informed netizens will doubtless have seen the indomitable 2016 Pirelli Calendar featuring arresting black and whites of Tavi Gevinson, Yao Chen, Serena Williams, Agnes Gund, Ava Duvernay, Yoko Ono, Natalia Vodianova, Amy Schumer, Mellody Hobson, Fran Lebowitz, Patti Smith, Kathleen Kennedy, Shirin Neshat and Serena Williams.

 

Screen Shot 2015-12-09 at 8.14.31 am

 

Captured by prolific photographer Annie Leibovitz, the portraits are a distinct departure from the sexualised, pin-up girls of years past and celebrate female achievement in an array of disciplines including art, sport, music, comedy and philanthropy in an ode to female strength and accomplishment.

 

Screen Shot 2015-12-09 at 8.18.28 am

 

What this dynamic shift in the criterium for a Pirelli woman heralds then, is surely a feminist statement that addresses female representation in terms of a diversity in age, body type, race and career; as a trade calendar known for its sexy supermodels and little much else (most notably a fully nude Kate Moss lensed by Mario Sorrenti in the 2012 edition), the Italian tyre company marketing to a purely male demographic and helming the iconic item now symbolises something that points female portrayal in the right direction and signifies a cultural change.

 

Screen Shot 2015-12-09 at 8.17.50 am

 

These are women without pretence, fierce women, strong women, powerful women, beautiful women, women who seek to subvert the male gaze - a trope that exists across the art historical canon pandering to the male appetite: it pigeonholes women into objects of desire, painting them as inviting mistresses, wanton savages or divine goddesses in order to fulfil pleasure and fantasy, however the likes of Smith, Chen, Lebowitz, Schumer and Williams are not, and will not be consumed or owned like property; they gaze openly at the viewer - defiant, confronting, challenging and assured in their womanhood.

 

Screen Shot 2015-12-09 at 8.18.37 am

 

Pictured: Yao Chen, Amy Schumer, Serena Williams, Patti Smith c/o Pirelli.

11 comments

  1. gamefly free trial 2 May, 2019 at 23:07 Reply

    Please let me know if you’re looking for a article writer for your site.

    You have some really good articles and I think I would be a good asset.
    If you ever want to take some of the load off, I’d really like to
    write some content for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Thank
    you!

  2. yeezy boost 700 8 May, 2019 at 15:49 Reply

    I and my guys were viewing the excellent tips on your web page and then at once developed a horrible suspicion I never expressed respect to the web blog owner for those secrets. All of the young boys happened to be stimulated to see them and already have without a doubt been taking advantage of these things. Thanks for turning out to be really accommodating as well as for pick out these kinds of nice issues most people are really needing to be informed on. My sincere apologies for not expressing appreciation to earlier.

  3. minecraft pc download 11 May, 2019 at 00:14 Reply

    Thanks for every other magnificent article.
    The place else may just anybody get that kind of info in such an ideal method of writing?
    I’ve a presentation subsequent week, and I’m at the look for
    such information.

  4. adidas nmd 12 May, 2019 at 19:33 Reply

    Needed to write you the little bit of word to finally say thanks again considering the magnificent basics you’ve provided on this page. It is quite remarkably generous with you to deliver publicly what exactly a few people could have made available as an e-book in order to make some dough for their own end, particularly considering that you could have done it if you ever decided. Those points likewise served as the fantastic way to fully grasp other people online have a similar dreams like my very own to realize significantly more on the topic of this issue. I’m certain there are some more fun moments ahead for individuals that read through your website.

  5. g 14 May, 2019 at 09:10 Reply

    Does your blog have a contact page? I’m having problems locating it but, I’d like to shoot
    you an email. I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it
    grow over time.

  6. air max 270 17 May, 2019 at 08:36 Reply

    Needed to write you that tiny observation just to give many thanks over again for those nice things you’ve shown in this article. It has been strangely generous of people like you to make without restraint just what a few people could possibly have offered for an e-book to end up making some dough for themselves, even more so considering that you might well have tried it in case you wanted. Those smart ideas likewise acted to be a fantastic way to understand that other people online have similar desire the same as my own to understand a whole lot more on the topic of this issue. I am sure there are many more pleasant occasions ahead for individuals who looked at your blog.

Leave a reply