Twenty-Seven Names ‘En Plein Air’ Launch

On Thursday night last week, What’s Good faced Auckland’s torrential rain and arrived at the Twenty-Seven Names SS16 ‘En Plein Air’ launch with a broken umbrella, and a desire for free food. Just kidding (kind of).

The Spring drop was held at their sleek Newmarket store, fitted out with warm interior vibes, kitted out with Best Ugly Bagels and some delicious Blondie brownies. After we stuffed our faces on top notch catering, we decided to get out the film camera and have a look at the clothes.


Photography by Bella Ivoš

The collection, titled “En Plein Air” contains the label's classic silhouettes: billowing blouses and the sharply tailored culottes featured in collection after collection. However, we did notice the staple blazer was missing from this season. The floral paint-like prints used throughout were conceived by Rachel Easting, an art school alum and half the brains behind the Wellington-based label.


Photography by Bella Ivoš

With the pastel colours and floaty frocks, “En Plein Air” is a Spring Collection that takes a leaf from the likes of 19th C painters such as Claude Monet, Auguste Renoir and their impressionistic, flower-filled canvasses. It’s oh-so Spring-like and romantic.


Photography by Bella Ivoš

We did note that Twenty-Seven Names have yet to alter their established aesthetic; the same cuts used each season, but they certainly are effortless and well executed in linen and silk. While florals for spring aren’t exactly groundbreaking - they are certainly fresh.

P.S. We highly recommend the comfy Paris Linen Overalls (rose pink, navy, and black) to wear out or to bed; I've already put mine on lay-by.


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