Yesterday's Tomorrow : : The Goods

Infamous for plastering contentious stickers around Auckland, attracting the attention and praise of everyone from high-end suiting retailers to a large number of Instagrammers, almost all completely oblivious to the man behind the subject of their pics, Yesterday's Tomorrow is an anomaly in the art world.




Braden Gordon has been drawing since he was a kid. The interest piqued when his family relocated to Italy, where he didn't speak "a click" of the language, resorting to spending time communicating his ideas visually, with pencil across blank pages. Over the years, he honed his talent, and began to mirror and critique the media surrounding him. When the time came to open the floodgate through a social media presence, Braden decided on a moniker as faux-mysterious as the celebrities he drew: Yesterday's Tomorrow, a.k.a, today. It's really rather serendipitous that Braden had stumbled upon the perfect name for our junk food carpe diem culture.




Adopting the practice of American artist Jake Parker to drop art around the city without any prior notice, only shooting out the message to social media followers after it's been abandoned, Braden's managed to get his work into the hands of his most die-hard fans, and lucky passers-by alike. When I asked him why he spent his own time and energy only to give his work away for free, he responded, "Who doesn't love a scavenger hunt?"


Predominately using pop-culture as fodder, Braden also finds his shtick in puns (see: icecream/I scream) and cartoon-ised animals - the latter of which he prefers illustrating with twist, providing an end result all the more intriguing.




At the end of our chat, I asked him how he felt about our wee country on the bottom of the world, particularly because he's recently taken to getting a little heavier and critiquing politics. Having spent the last few years traveling, he levelled his gaze and with the most contemplative and earnest tone I'd heard to that point, told me that he truly believes we don't know really know how lucky we are in this country. Contrary to any talk of tall poppy, "It's an amazing place to be young and creative; we have some swell humans down here with incredible attitudes."


Don't miss the chance to get up close and personal with Yesterday's Tomorrow's work at The Goods Pop-Up, 14th - 20th December, St Kevin's Arcade.


  1. minecraft download mojang 10 May, 2019 at 18:18 Reply

    Hey There. I discovered your blog the use
    of msn. This is a very well written article. I’ll be sure to
    bookmark it and return to read extra of your useful information. Thank you for
    the post. I’ll certainly return.

  2. g 11 May, 2019 at 14:53 Reply

    Great article! That is the type of information that are meant to be shared around
    the web. Disgrace on Google for now not positioning this post higher!
    Come on over and visit my web site . Thank you =)

  3. g 12 May, 2019 at 17:19 Reply

    Everything is very open with a really clear description of the challenges.
    It was definitely informative. Your website
    is very useful. Many thanks for sharing!

  4. minecraft download pc 15 May, 2019 at 06:48 Reply

    I have been exploring for a bit for any high quality articles or blog
    posts in this kind of area . Exploring in Yahoo I at last stumbled upon this website.
    Reading this info So i’m happy to express that I have an incredibly excellent uncanny feeling
    I came upon exactly what I needed. I such a lot unquestionably
    will make certain to don?t forget this web site and provides it a glance on a continuing

Leave a reply